The All India Football Federation (AIFF) is facing a major crisis after receiving no bids for the commercial rights of the Indian Super League (ISL).
Four parties, including FSDL, FanCode, and Conscient Heritage Group, initially expressed interest but did not submit an official bid by November 7. Reports indicate that the financial terms and risk structure set by AIFF were deemed too burdensome by interested parties.
A key issue was the requirement to pay ₹37.5 crore annually or 5% of total revenue over 15 years. The failure of this tender raises concerns for the future of Indian football. Without a commercial partner, the ISL is facing financial uncertainty.