Manchester United is regaining its momentum, following a 3-2 victory over Fulham, marking their third straight win under Michael Carrick.
This undefeated January in the Premier League has pushed The Red Devils to fourth place, positioning them for Champions League qualification if they maintain their performance.
Returning to European competition is crucial for the club, as missing out on such tournaments has had a significant financial impact.
The absence from the Europa League alone resulted in a £40 million revenue loss. Additionally, had they won the final against Tottenham in Bilbao, they could have gained an extra £100 million from Champions League earnings.
Fortunately, United has strong sponsorship deals, providing essential support for their finances.
A £90 million per season agreement with Adidas and a £60 million per season deal with Qualcomm’s Snapdragon is critical for the club’s funding.
However, recent reports from The Athletic indicate that United will lose their shirt sleeve sponsor, DXC Technology.
The partnership with the tech company is set to end at the season’s close, and there is currently no new sponsor lined up.
This follows the conclusion of their training kit sponsorship with Tezos last summer, which has yet to be replaced.
Despite this, United is not rushing to fill these sponsorship gaps, preferring to find the right fit over a quick solution.
Yet, this approach has led to a £24 million shortfall since losing the Tezos deal, and the end of the DXC partnership will likely exacerbate this issue.