On the eve of the highly anticipated El Clásico, set for May 10, FC Barcelona and Spotify have announced that the logo of American pop artist Olivia Rodrigo will feature on the Blaugrana jerseys. This collaboration marks a strategic move to attract a younger audience as Rodrigo, at just 23 years old, is currently at the pinnacle of her career.
With her third album, “You Seem Pretty Sad for a Girl So in Love,” scheduled for release on June 12, the partnership is expected to amplify both the artist’s and the club’s visibility. The excitement surrounding Rodrigo is further heightened by her recent single “Drop Dead,” which she performed live at Coachella alongside Addison Rae.
In Barcelona, marketing preparations are underway, with photoshoots featuring players from both the men’s and women’s teams donning the Rodrigo-branded kits already completed. This collaboration aligns with the club’s history of partnering with global music icons, including Drake, Rosalía, The Rolling Stones, and more during previous matches against Real Madrid.
As for the match itself, the Barcelona vs Real Madrid showdown is scheduled for Sunday, May 10, with kickoff at 21:00 Central European Time.