Ayden Heaven Trademark Application Signals Ambitious Business Plans
Ayden Heaven is coming to the end of his first full season with Manchester United, having joined from Arsenal in January 2025.
Arriving at Old Trafford under Ruben Amorim, the talented teenager was one of several young signings, like Leny Yoro and Diego Leon, to be considered as the future of The Red Devils’ defence.
This year, the centre-back has predominantly been a substitute, making 15 Premier League appearances, however only one of those has ended in a loss.
United’s December 2025 2-1 loss to Aston Villa has been his only defeat, having played key roles in victories against Chelsea, Newcastle United and Wolverhampton Wanderers.
However, the 19-year-old is already looking at life away from the pitch, having recently applied to trademark his name.
Ayden Heaven applies for trademark for clothing brand
The Sun has reported that Ayden Heaven has submitted the application to the Intellectual Properties Office for a range of merchandise such as football shirts, training trousers and gym kits.
There is also a wider option for him to break into perfumes and aftershaves, as well as the nutrition market, keeping his options open.
At this time, the application has included a logo of his name in calligraphy styled writing, taking his first steps at launching his new brand.
This isn’t the first link that Ayden Heaven has made with fashion, with him routinely commenting on the fashion sense of his teammates, critiquing Senne Lammens as dressing “like he’s in his late thirties.”
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