Cristiano Ronaldo remains a significant figure beyond football, influencing financial markets as seen with his latest move.
We’ve previously discussed Ronaldo’s future, including his possible retirement after the next World Cup and a potential return to the UK for the UEFA Nations League, which always generates headlines.
At 41, he continues to be a major global brand in sports, both in international play and commercial ventures.
Ronaldo’s recent off-field decision has quickly impacted the stock market.
As reported by Benzinga, shares of Herbalife Ltd. spiked in after-hours trading following the announcement of Ronaldo’s investment in one of the company’s subsidiaries.
Ronaldo has purchased a 10% stake in HBL Pro2col Software LLC, a fully owned subsidiary of Herbalife Ltd., for $7.5 million. This includes support and sponsorship rights related to the Pro2col platform.
After this news, Herbalife’s shares jumped over 14% in after-hours trading, reaching $18.90 from a regular session close of $16.54.
Pro2col is an AI-driven health and wellness platform that offers personalized, data-driven wellness solutions, aligning well with Ronaldo’s longstanding emphasis on fitness and performance enhancement.
The stock surge came even as Herbalife reported fourth-quarter earnings that did not quite meet analyst expectations, though revenue continues to grow year-over-year.
Investor confidence seems to stem more from Ronaldo’s endorsement than from immediate earnings results.
Herbalife currently holds a market cap of about $1.71 billion and has experienced significant growth in share value over the past year.
Ronaldo’s influence on global markets is well-established.
From major sponsorship agreements to social media campaigns, his commercial reach often expands beyond sports, making this latest move another example of his impact.