Manchester United remains a leading club globally, despite facing challenges recently.
Under Erik ten Hag and Ruben Amorim, their Premier League performance has declined, yet they continue to have some of the highest sponsorships in the league.
Adidas maintains a record-breaking £90 million per season deal with the club.
Additionally, Qualcomm’s Snapdragon has a £60 million per season agreement to feature on the club’s kits, with talks about potentially acquiring naming rights for the new stadium.
Nevertheless, not all sponsorship agreements are ongoing, as the deal with DXC Technology for shirt sleeves will conclude this summer.
This follows the expiration of Tezos’ training kit deal last summer, which hasn’t been renewed yet.
These sponsorship changes often come up in executive meetings, with the most recent held at Carrington.
The Athletic has reported that due to these commercial challenges, INEOS has reinstated Jean-Claude Blanc, CEO of INEOS Sport, at the club for a more active role.
Blanc was significantly involved in INEOS’ engagement at Old Trafford but stepped back last March, while still serving in international football relations.
In this role, he represented Manchester United in discussions with governing bodies like FIFA, UEFA, and the European Club Association, ensuring his involvement continued in a different capacity.
Now, he is back to oversee the club’s commercial operations, working alongside Marc Armstrong, the club’s chief business officer.
The two are tasked with securing new partnerships to cover the £24 million gap created by the end of the Tezos deal, in addition to the upcoming expiration of the DXC partnership.