LEGO’s Messi, Ronaldo ad transforms World Cup build-up
The new campaign, shown in a clip on LEGO’s Instagram, features Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr as LEGO figures in a World Cup setting.
The idea focuses on these four players competing to build a LEGO World Cup trophy, turning their real-life rivalry into a fun, creative challenge.
The ad includes a twist: a young fan completes the trophy and adds their own custom figure on top, shifting the focus from the stars to fan participation.
Along with the clip, the campaign offers collectible builds for each player. Messi and Ronaldo lead larger “legend” sets, while Mbappe and Vinicius Jr have designs showcasing their styles, identities, and national colors.
This approach presents football culture as interactive, encouraging fans to build and engage with the game in their own ways.
LEGO ad reaction shows fans impressed
Fans have quickly reacted to the LEGO ad featuring Messi and Ronaldo, expressing strong opinions about its concept and execution.
Some viewers mentioned, “Many fans thought it was AI at first, showing how funny it is.”
Others praised it directly, calling it, “This commercial is an instant classic.”
The campaign’s scale also gained attention, with one reaction noting, “What an Ad. This is really massive.” Another fan added, “The biggest advert ever for the World Cup this summer.”
There was appreciation for the lineup, with one comment saying, “LEGO really outdid themselves bringing together Cristiano Ronaldo, Lionel Messi, Vinicius Jr, and Kylian Mbappe.”
The response shows how the ad has resonated on various levels, mixing nostalgia, rivalry, and creativity ahead of the tournament.